Wave Company 'TracMe' advances to ISPO 2024 'Brand New' finals

Wave Company announced that it has advanced to the final round of the 'Brand New' category at 'ISPO Munich 2024' with its AI fitness secretary solution 'TracMe'. TrackMe is an AI-based fitness solution that provides an innovative service that automatically counts, records, and analyzes exercise data. ISPO 2024 was held in Munich, Germany from December 3 to 5, 2024, and this is the first case of a Korean company advancing to the final four of the Sports Technology & Platforms category of the 'Brand New' category.

ISPO is a global event where sports brands, manufacturers, and consumers from all over the world participate every year, and it has established itself as one of the world’s best sports exhibitions that showcases the latest sports technology and product trends. In particular, the 'Brand New' category is a category that selects new brands or products that stand out for their technological innovation, creativity, and market potential. Through its advancement to the finals this time, Wave Company has established itself as a company leading the next-generation sportswear and wearable technology.

TrackMe is an AI-based fitness solution that monitors users' fitness status and provides personalized exercise feedback, and has already won an Innovation Award in the Digital Health category at CES 2024.

Wave Company CEO Nancy Cho said, “I believe that being selected for the ‘Brand New’ category at ISPO 2024 is a result of international recognition of Wave Company’s technological prowess and potential. We will continue to work hard so that Wave Company can establish itself as a leading company in smartwear and healthcare technology in the global sports market.”