Wave Company Participates in the United States’ Largest Sports Rehabilitation Expo, ‘NATA 2025’

Wave Company Participates in the United States’ Largest Sports Rehabilitation Expo, ‘NATA 2025’

Wave Company participated in the 76th NATA (National Athletic Trainers’ Association) Clinical Symposia & AT Expo (NATA 2025), held on June 25–26 (local time) at the Orange County Convention Center in Orlando, Florida, USA. NATA is the most prestigious annual academic and exhibition event in the field of athletic rehabilitation training, attracting about 15,000 professionals over four days, with more than 250 exhibition booths showcasing the latest sports and rehabilitation products in the U.S.

At this year’s NATA Clinical Symposia & AT Expo, Wave Company successfully introduced its innovative smartwear material technology to the U.S. market. The company demonstrated its key WaveWear products in real time, including the K2 Knee Sleeve, L20 Tights, and N10 Posture-Correcting Tank Top (featuring AlignX™ kinesiology taping technology), the TracMe™ smart fitness app (wearable with built-in TraxSil™ sensor technology), and ElecSuit (using ElecSil™ next-generation conductive silicone).

During the expo, many U.S. athletic rehabilitation experts and corporate representatives visited the booth to experience the products firsthand. Through one-on-one meetings, in-depth discussions were held regarding the applicability and scalability of the technology.

Wave Company Participates in the United States’ Largest Sports Rehabilitation Expo, ‘NATA 2025’

The NATA Expo was held from 9 a.m. to 5 p.m. on June 25 and 26, and Wave Company carried out intensive promotional activities centered around its booth during the event. Notably, during networking sessions such as the Quiz Bowl held at 4 p.m. on the first day, the company actively engaged with local trainers to introduce its technologies and explore collaboration opportunities.

This year’s NATA 2025 Expo was organized under the theme of “Innovation, Networking, and Hands-on Experience,” offering participants up to 20 Continuing Education Units (CEUs) through educational programs, along with access to a wide range of industry insights. The exhibition hall, AT Expo, featured more than 250 exhibitors from around the world, showcasing and demonstrating the latest medical and rehabilitation products.

At its booth, Wave Company focused on real-use demonstrations of its core technologies—AlignX™, TracSil™, and ElecSil™—leaving a strong impression on local professionals. These on-site activities enabled the company to strengthen its foundation for U.S. market entry and confirm the potential for global technology partnerships.

Nancy Cho, CEO of Wave Company, stated, “The U.S. NATA Expo was the first stage where Wave Company officially showcased its technology in the global sports and rehabilitation market. Through direct communication with local trainers, we were able to verify the effectiveness and applicability of AlignX, TracSil, and ElecSil, as well as explore meaningful partnership opportunities.”

Following recent advancements in Europe (U.K., Italy, and Iceland), Wave Company continues its proactive expansion in the U.S. market. Leveraging its participation in NATA as a stepping stone, the company aims to further expand global technology partnerships and solidify its position as a global leader in functional sportswear and smart textiles.

Source: Yoo In-chun, StartupN